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Tuesday, October 6, 2020 | History

2 edition of Marketing, corporate social initiatives, and the bottom line found in the catalog.

Marketing, corporate social initiatives, and the bottom line

Lerzan Aksoy

Marketing, corporate social initiatives, and the bottom line

by Lerzan Aksoy

  • 67 Want to read
  • 40 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Social responsibility of business -- Congresses

  • Edition Notes

    Statementprepared by Lerzan Aksoy and Kiersten Elliott
    GenreCongresses
    SeriesWorking paper series -- no. 01-106, Report (Marketing Science Institute) -- no. 01-106
    ContributionsElliott, Kiersten, Marketing Science Institute, Initiative for Social Innovation through Business (Aspen Institute), Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (March 14-16, 2001 : University of Chapel Hill, Chapel Hill, North Carolina)
    The Physical Object
    Pagination34 ;
    Number of Pages34
    ID Numbers
    Open LibraryOL15338679M

    Social Impact Mar 1, Take 5: How Companies Benefit from Corporate Social Responsibility CSR is in vogue. And it can help a firm’s bottom ://   The triple bottom line A form of corporate social responsibility dictating that corporate leaders tabulate results not only in economic terms but also in terms of company effects in the social realm and with respect to the environment. is a form of corporate social responsibility dictating that corporate leaders tabulate bottom-line results not /

    Nespresso- Corporate Social Responsibility and the Triple Bottom Line Ecolaboration Recommendation Corporate Social Responsibility Ecolaboration was launched in and has been Nespresso's innovative platform for sustainability. Since , Nespresso has increased its capacity Companies are starting to care more about corporate social responsibility (CSR). Among the largest companies in the world, 92% produced a CSR report in , informing shareholders and the

      that apply rigor to creating effective marketing and corporate social initiatives can help build a better world and enhance their bottom line. Even though this book has been written primarily for those working on behalf of for-profit corporations, it can also benefit those in nonprofit organi-   The Marketing Book. This Page Intentionally Left Blank. The Marketing Book Fifth Edition Edited by the line and the pendulum The growing importance of sales promotion 27 Social marketing Lynn MacFadyen, Martine Stead and Gerard Hastings Introduction


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Marketing, corporate social initiatives, and the bottom line by Lerzan Aksoy Download PDF EPUB FB2

Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise.

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business :// Get this from a library. Marketing, corporate social initiatives, and the bottom line. [Lerzan Aksoy; Kiersten Elliott; Marketing Science Institute.; Initiative for Social Innovation through Business (Aspen Institute)]   Summarizes the proceedings of the Marketing Science Institute's Conference on "Marketing, Corporate Social Initiatives, and the Bottom Line" held on March 14 /marketing-corporate-social-initiatives-and-the-bottom-line.

Without his book, one cannot imagine studying Marketing. Thus, on noticing a book co-authored by this Author, I didn’t have to think twice before buying it. The book in question is titled: “Good Works. Market And Corporate Initiatives That Build A Better World And The Bottom Line”.

Get this from a library. Good works!: marketing and corporate initiatives that build a better world-- and the bottom line.

[Philip Kotler; David Hessekiel; Nancy Lee] -- In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate Good Works!: Marketing and Corporate Initiatives That Build a Better World and the Bottom Line, Hardcover by Kotler, Philip; Hessekiel, David; Lee, Nancy R., ISBNISBNBrand New, Free shipping in the US Offers advice for social entrepreneurs on incorporating purpose-driven marketing into business plans, addressing how to convince consumers  › eBay › Books › Nonfiction.

Marketing, corporate social initiatives, and the bottom line Lerzan Aksoy and Kiersten M. Elliott (Report / Marketing Science Institute, no.

working paper series) Marketing Science Institute, “Corporate social responsibility.” The term might seem like an oxymoron, given that corporations seem to focus on pleasing investors and garnering profits over any sort of social responsibility.

But all of that is changing. And it’s not just because corporations are suddenly conscientious about their social responsibilities; it’s because it’s actually good for their bottom ://   The triple bottom line aims to measure the financial, social, and environmental performance of a company over time.

The TBL consists of three elements: profit, people, and the :// Triple Bottom Line 5. Another theory of corporate social responsibility is the Triple Bottom Line. Like the CSR theory we just discussed, Triple Bottom Line works on the assumption that the corporation is a member of the moral community, and this gives it social ://   bottom line: people, planet, profit.

Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders – not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a :// Acknowledgments The authors want to acknowledge the following people for sharing their stories and perspectives regarding marketing and corporate social initiatives, and in many cases taking the time and effort - Selection from Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line [Book]   This study examines Corporate Social Responsibility in Sustainable Development and the notion of the Triple Bottom Line as an imperative in today’s socially responsible corporation.

Standardization is used as a tool for integrating social and environmental costs and benefits into the financial bottom line of an organization. Download Citation | On Dec 1,I. Yumurtac published Book Review: Good Works.

Marketing and Corporate Initiatives that Build a Better World and the Bottom Line | Find, read and cite all Marketing and the Bottom Line: Measure your Marketing Health; Improve your Corporate Wealth by Ambler, Prof Tim.

Financial Times/ Prentice Hall, 1. Hardcover. Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Triple bottom line (TBL) and sustainability are two related constructs that are used interchangeably in the literature.

A comprehensive review of the relevant literature was conducted and revealed Corporate Social Responsibility Defined.

In recent years, many organizations have embraced corporate social responsibility (CSR), a philosophy (introduced in Why Ethics Matter,) in which the company’s expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and Test bank Questions and Answers of Chapter 9: Corporate Social Responsibility and Community Relations Quite simply, there are major advantages of corporate social investment.

And these advantages extend far beyond good PR. Research shows that when companies genuinely invest in corporate social responsibility, the positive outcomes benefit consumers, employees and the company’s bottom ://   John Elkington strove to measure sustainability during the mids by encompassing a new framework to measure performance in corporate America.

1 This accounting framework, called the triple bottom line (TBL), went beyond the traditional measures of profits, return on investment, and shareholder value to include environmental and social. Office Depot believes that sustainability plays an essential role in the success of our company, our industry and our communities, now and for future generations.

We utilize a “triple bottom line” approach as the framework for our sustainability initiatives: Planet (environmental), People (social) and ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP.

The CSR originated in 7 7 Carroll, A. B., “Corporate Social Responsibility. Evolution of a Definitional Construct,” Business and Society Review, 38, 3 (): – with the publication of Bowen's book Social Responsibilities of Businessmen. At this time INTRODUCTION. Corporate Social Responsibility is not a new concept in India, however, the Ministry of Corporate Affairs, Government of India has recently notified the Section of the Companies Act, along with Companies (Corporate Social Responsibility Policy) Rules, "hereinafter CSR Rules" and other notifications related thereto which makes it mandatory (with effect from 1st April